Last Sunday was World Water Day. It wasn't celebrated, it was a reminder of concern for the biggest environmental crisis facing the planet today: water shortage.
Individuals and businesses need to understand the water crisis facing us and take action to help stem it. By 2025, two-thirds of the world will face severe water shortages, including a majority of U.S. states.
Businesses already are taking steps to shore up supplies and cultivate awareness. The Global Water Challenge comprises major multinational businesses and nonprofit organizations that work together to create water "fairness." Coca-Cola Co.just last week committed $30 million to support clean water projects across Africa.
Corporations are beginning to realize there soon won't be enough water to go around. The five largest beverage companies, for example, use as much water as the entire world's population. Nestle chairman last year admitted there won't be enough water to produce all the food we need.
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