Friday, December 19, 2008

Burger King launches beef-scented body spray !

Where's the beef ? I'm not making this up...
The home of the Whopper has launched a new men's body spray called "Flame".

The company describes the spray as the scent of seduction with a hint of flame-broiled meat. The fragrance is on sale at New York City retailer Ricky's NYC, in stores and online for a limited time for $3.99. Burger King is marketing the product through a Web site featuring a photo of its King character reclining fireside and naked but for an animal fur strategically placed to not offend. The marketing ploy is the latest in a string of viral ad campaigns by the company. I can see the dogs chasing there owners who wear this all over the place.

Targeted toward every red-blooded, meat-eating connoisseur. Who knew the smell of red meat could be seductive? It's hard to imagine "real man" actor James Garner, who once hawked steaks for the beef industry, dabbing a little bit of burger juice behind his ears, but then again, sexy siren Cybill Shepherd appeared in those commercials, too. Maybe a slab of beef does attract the opposite sex.





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